New Era of email marketing

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Email Marketing is the New Era of marketing




Almost everyone knows what is email due to more usage of Smartphones, Tablets, Laptops, Desktop computers, and various other internet devices, etc.
Mobile email usage is increasing day by day.
74% of smartphone owners use their devices to check their email.
Mobile now makes up the majority of email opens rate to 51%.
68% of Gmail and Yahoo opens are coming from mobile devices.

By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device.

Email is boon to business email marketing is a way to exchanging messages to the target audience via email. It's utmost important in day to day life, almost all the companies now adopt email marketing in there business model,

Email marketing is directly marketing a commercial message to a group of people using it helps to track your monthly email newsletter results for you by getting more business to the company
Emails play an important part of life, there are different types of emails with different purpose depending on the users choose from:-

Communication via email:  The Way of exchanging messages to the sender in day to life example Microsoft Outlook.

Promotional Email: An activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product via email.Shop Clues, Jabong, Myntra, etc

Email Newsletters: Email newsletters are widely used. They’re a common, proven communications tool that helps countless organizations achieve their brand awareness, customer retention, ad revenue, and other goals. Shopper stop, Jabong, Myntra, etc

Catalog Emails: Catalog emails are the electronic newsletters of the online retailer. Where a service organization might send an email newsletter, a company that sells products may prefer mailing an electronic catalog to subscribers regularly.

Announcement Emails: Announcement emails are usually commissioned and produced on an ad hoc basis when the client has time-critical information to tell their subscribers. Perhaps your client has a limited-time offer that they want to promote. They might have been invited at the last minute to speak at a conference or industry event, and want to encourage clients to attend. A host of possibilities can spark the need to send an announcement email.
Press Releases, Sales: Although they sound like announcements, press releases are more public relations than sales. Companies from all industries prepare press releases around corporate and governance developments, product or service launches and upgrades, community contribution and involvement, and so on.

Sign-up Process Emails: If your clients sell products or services through their websites, they may need to prepare emails that support or augment the purchase process. If they accept any sort of user sign-up through their sites—for a newsletter, for competitions, or even from visitors who want to register their interest in an activity that the company’s undertaking—there’s the potential for you to add value.


Discount Emails: Referral scheme  Email marketing, Referral scheme, Affiliate programs, Discount products, deals for the day, Coupons codes through bank and regular customer gets email newsletter about the offer and discounts so they can have more potential customers to shop online.



 Case Study on Shopclues
Shopclues is an online shopping store where you can buy and sell products with the same concept of eBay. In terms of the company is fairly new compare to any-other online megastore like eBay India, Amazon.in, etc and offers better services and rewards for every purchase which you can redeem for purchase, Loyalty on every purchase helps them to gain more customers and more business to the company.

Shopclues has touched 100 crore revenues in 12 months which is amazing figures and now aiming to reach 350 crore end of this year 2014, The company's founder  CEO Sandeep Aggarwal along with its 3 other founders-2 of them with a tech background have worked with the companies likes of Oracle and eBay, After getting the idea how the business model runs on eBay they plan to set up shop in India with a permanent office and a core team in Gurgaon Delhi and their headquarters in Silicon Valley, USA, where it started off in September 2011.

Business modules for Shopclues
Email marketing, Referral schemes, Affiliate programs, Discount products, deals for the day, Coupons codes through bank and regular customer gets email newsletter about the offer and discounts

 Learning phase in the digital World 

I am writing my 1st blog on email marketing (New Kid on the Board) Any feedback or comments would help me to improve the content of my blog and would understand what target audience want from me, please like my page and do share my efforts to everyone it would be great help :-)










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