Email Marketing is New Era of marketing

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Email Marketing is New Era of marketing 


Almost everyone knows what is email due more usage of Smartphones,Tablets,Laptops,Desktop computers and various other internet devices etc.
Mobile email usage is increasing day by day 
74% of smartphone owners use their devices to check their email.
Mobile now makes up the majority of email opens rate at 51%.
68% of Gmail and Yahoo opens rates are coming from mobile devices.
By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device. 

 Emails play important part of life, their are different types of emails with different purpose depending on the users choose form 

Communication via email:  The Way of exchanging message to sender in day to life example Microsoft Outlook 

Promotional Email : An activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product via email.Shop Clues,Jabong, Myntra etc

Email Newsletters :Email newsletters are widely used. They’re a common, proven communications tool that help countless organizations achieve their brand awareness, customer retention, ad revenue, and other goals. Shopclues,Jabong,Myntra and so on.

Catalog Emails: Catalog emails are the electronic newsletters of the online retailer. Where a service organization might send an email newsletter, a company that sells products may prefer mailing an electronic catalog to subscribers on a regular basis.

Announcement Emails : Announcement emails are usually commissioned and produced on an adhoc basis, when the client has time-critical information to tell their subscribers. Perhaps your client has a limited-time offer that they want to promote. They might have been invited at the last minute to speak at a conference or industry event, and want to encourage clients to attend. A host of possibilities can spark the need to send an announcement email.

Press Releases,Sales :Although they sound like announcements, press releases are more public relations than sales. Companies from all industries prepare press releases around corporate and governance developments, product or service launches and upgrades, community contribution and involvement, and so on.

Sign-up Process Emails :If your clients sell products or services through their websites, they may need to prepare emails that support or augment the purchase process. If they accept any sort of user sign-up through their sites—for a newsletter, for competitions, or even from visitors who want to register their interest in an activity that the company’s undertaking—there’s the potential for you to add value.


Important part is know how to use email as  effective tool in our day to day life, Email is boon to the business email marketing is way to exchanging message to target audience via email. Its utmost important in day to day life, almost all the companies now adopt email marketing in there business model, where  return of investment (ROI)  is too big compare to any other ways to marketing.
Email marketing is directly marketing a commercial message to a group of people using it helps to track your monthly email newsletter results for you by getting more business to the company. Following charts will explain how much returns of investment through email is higher.



Case Study on Shopclues

 Shopclues  is online store where you can buy and sell products with same concept of ebay. In terms of company is fairly new compare to anyother online mega store like ebay india, amazon etc and offers better services and rewards for every purchase which you can redeem for purchase,loyalty on every purchases helps them to gain more customer and more business to the company.

 Shopclues has touched 100 crore revenues in 12 months, which is amazing figures and now aiming to reach 350 crore end of this year 2014, The company's founder and CEO Sandeep Aggarwal along with its 3 other founders-2 of them with a technology background having worked with  Oracle and Ebay, After understanding the business set up from the ebay and how the online e-business works they have set up shop in India with a permanent office and a core team in Gurgaon, Delhi and its headquarters in Silicon Valley, USA, where it started off in September 2011.

  Business Model for the shopclues

Email marketing,Referral scheme, Affiliate programs,Affiliate marketing,,Discount products,deals for the day,Coupons codes through bank and regular customer gets email newsletter about the offer and discounts









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